Bruce Rosenthal
Associates, LLC
Creating Successful Sponsorship Programs
Resources for associations and not-for-profit organizations
Articles / Papers
Successful sponsorship programs are based on well-thought-out strategies and business models.
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The sponsorship landscape is changing rapidly; tips and ideas can lead to greater revenue generation.
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Services
Partnership Professionals Network
Events
Featured events provide opportunities for education and networking to build better non-dues revenue sponsorship initiatives.
Learn MoreAbout PPN
Events
Featured events provide opportunities for education and networking to build better non-dues revenue sponsorship initiatives.
Learn MoreWhat People Are Saying …
One of the best moves I made was to hire Bruce Rosenthal Associates to review our corporate partnership program. Bruce expertly and comprehensively analyzed our program. He provided guidance and training as we launched our new program. As a result, not only has revenue increased, but so has partner satisfaction
Associate Executive Director, American Association of Collegiate Registrars and Admissions OfficersThank you for always sharing your vast knowledge.
Director, Pharmacy AssociationYou know that you are rather the guru of sponsorships ... right? (Meant in the most positive of ways.)
Director, Strategic Partnerships, Association of Business ProfessionalsThank you so much for your participation during our conference. As always, you do a quality presentation and we are very grateful for your willingness to share your knowledge, insights, and feedback.
Fundraising Association ExecutiveThank you for another brilliant piece of advice.
Executive, Business AssociationBruce's approach to nonprofit sponsorship and partnership is a unique and profitable way to engage with corporate sponsors that provides year-long and potentially life-long value and benefit to both the nonprofit and the sponsor.
Travis Johnson, Nonprofit Architect PodcastOn behalf of my team, THANK YOU for everything you have done for us this year. Our year has been completely transformational, and we are SO excited about the future.
Director of Corporate Engagement, Education/Technology AssociationI really appreciate your posts as I'm looking at the daunting task of talking to 20 sponsors and 60 other exhibitors for our conference that was canceled [due to Covid]. Your words are helpful when I can't think straight.
Association Executive at ASAE ConferenceAs we get near the end of your consulting project with us, I want to share what a delightful and educational process it has been. I readily admit to entering as a bit of a skeptic but am converted. Well done!
President & CEO, Business AssociationI periodically share your information with my colleagues as it helps to educate them as well as validate my approach.
Corporate Relations Manager, Urgent Care AssociationYour presentation style was memorable and helped reinforce the content. You emphasized the rationale of your recommendations on top of the specific tips you shared. It's great to have practical takeaways to begin implementing when you return home from a conference, and it's perhaps even more powerful to bring back a refreshed mindset.
Association Executive at a ConferenceBruce took charge of the design and practice of LeadingAge's new corporate partnership program, demonstrating constant innovation, intense creativity, and flexibility. In the subsequent years, he continued the evolution and transformation of the program to meet the evolving needs of corporate partners and the association.
Zachary Sikes, Former Senior Vice President of Business Development, LeadingAgeWhat I valued most in working with Bruce was his ability to transform corporate sponsors into ongoing corporate partnerships. For the corporations, the benefit was a strategic plan that would contribute to their long-term goals.
(The late) Sharon Hadary, Founding and Former Executive Director, Center for Women’s Business ResearchOne of the best moves I made was to hire Bruce Rosenthal Associates to review our corporate partnership program. Bruce expertly and comprehensively analyzed our program. He provided guidance and training as we launched our new program. As a result, not only has revenue increased, but so has partner satisfaction
Associate Executive Director, American Association of Collegiate Registrars and Admissions OfficersThank you for always sharing your vast knowledge.
Director, Pharmacy Association
All of your expert advice is greatly appreciated.
Event Planning OrganizationYour presentation style was memorable and helped reinforce the content. You emphasized the rationale of your recommendations on top of the specific tips you shared. It's great to have practical takeaways to begin implementing when you return home from a conference, and it's perhaps even more powerful to bring back a refreshed mindset.
Association Executive at a ConferenceI’ve read through many of the resources on the PPN website that have been very helpful.
Healthcare AssociationMy colleague and I left yesterday’s PPN meeting energized to jump-start our association’s corporate liaison program.
Healthcare AssociationThe meeting was useful and I can see how this group will continue to be a great resource.
Trade AssociationYour resources are outstanding. Thank you for taking a leadership role at this difficult time.
Business AssociationAll of your expert advice is greatly appreciated.
Event Planning OrganizationYour presentation style was memorable and helped reinforce the content. You emphasized the rationale of your recommendations on top of the specific tips you shared. It's great to have practical takeaways to begin implementing when you return home from a conference, and it's perhaps even more powerful to bring back a refreshed mindset.
Association Executive at a Conference
Keep Up with the Blog
Spooky Sponsorships for Halloween
Quarterly Engagement Articles Feature Sponsorship Best Practices
Three Companies Want to Sponsor the Same Thing! Oh no!
Use These 12 Words to Create Better Sponsor Relationships
A Half-Dozen Ways to Improve Your Association’s Sponsorship Program
Top 10 Corporate Sponsorship/Partnership LinkedIn Posts of 2023
Competition for Sponsored Components at Conferences
Words Have Power When It Comes to Successful Sponsorships
What to do When Your Sponsors “Go Rogue”
What does Listening have to do with Sponsorship Success?
Do Sponsors Sell, Sell, Sell? Not Necessarily
Bruce Rosenthal is a strategic advisor and consultant to associations and not-for-profit organizations, creating successful corporate sponsorship and partnership programs that increase revenue and add member/constituent value.