Associations are achieving their non-dues revenue budget goals only half or one-third of the time.
Non-dues Meeting Sponsorships achieve budget goals 48% of the time; Non-Dues Exhibits 39% of the time; and Non-Dues Advertising/Partnership only 35% of the time.
These findings are from the just-released “Association Business Development Landscape”, a survey of 100 associations conducted by Professionals for Association Revenue.
It’s also revealing that the top three barriers that get in the way of revenue performance are Lack of Staffing and Resources (33%); Lack of Business Development Strategy (22%); and Not Enough Dedicated Sales Time (19%).
Interestingly, only 14% listed Market Conditions as a barrier.
The barriers to achieving revenue performance are internal, not external!
See the “Association Business Development Landscape” report: https://mypar.org/industry-research/