Several association sponsorship directors have said that they require companies to purchase a booth in the exhibit hall if they are a sponsor. Their rationale? To fill the exhibit hall. This approach is akin to insisting that every patron entering a café to buy coffee...
I received an interesting response to my LinkedIn post suggesting that when associations are considering changes to their annual conference, they should get input from conference sponsors and year-long corporate partners An association executive messaged me, “We are...
Many associations sell conference sponsorships and à la carte sponsorships from a prospectus … a standard menu. Read Godin’s recent post and think about how his idea might change our “sales” process. 🚀 “ARE YOU PITCHING OR ARE YOU ASKING? “There are two...
Association sponsorship program success is driven by focusing on SALES and SERVICING. SALES When I interview sponsor company executives on behalf of association clients, companies say they are interested in doing business with associations, however, they are...
A Facebook post suggested eliminating sponsor recognition at conference general sessions to reduce session length. I agree that traditional, transactional recognition like “Thanks to our Gold Partner Acme Widgets for their Support” can be cut; neither sponsors or...
