The CEO of a national association said to me, “our association doesn’t have any competitors for our sponsorship program; our association is the best resource for companies that want to reach our members.” I replied, “I beg to differ; our research shows there are...
Can an association’s corporate sponsorship program succeed without collaboration on staff? I don’t think so! I heard this story recently: An association’s Program Director suggested to the association’s Sponsorship Director a dynamic, popular association project that...
Providing members with valuable educational content is vital for association growth and development. Collaboration with corporate partners can enhance these efforts. However, it’s crucial to balance associations’ needs for educational content and companies’...
While doing some sightseeing in Italy on a Trafalgar tour, we visited the Trevi Fountain. I’m sure there are companies involved in restoring and maintaining this world-famous landmark. Maybe some companies offer their services in-kind. However, we would consider it...
We had an excellent Tour Director on our trip with Trafalgar. She has been leading tours for 44 years. She has a wealth of expertise in Italian culture, history, architecture, politics, geography, education, agriculture, industry, transportation, health care,...
