Association sponsorship program success is driven by focusing on SALES and SERVICING. SALES When I interview sponsor company executives on behalf of association clients, companies say they are interested in doing business with associations, however, they are...
A Facebook post suggested eliminating sponsor recognition at conference general sessions to reduce session length. I agree that traditional, transactional recognition like “Thanks to our Gold Partner Acme Widgets for their Support” can be cut; neither sponsors or...
The CEO of a national association said to me, “our association doesn’t have any competitors for our sponsorship program; our association is the best resource for companies that want to reach our members.” I replied, “I beg to differ; our research shows there are...
Can an association’s corporate sponsorship program succeed without collaboration on staff? I don’t think so! I heard this story recently: An association’s Program Director suggested to the association’s Sponsorship Director a dynamic, popular association project that...
Providing members with valuable educational content is vital for association growth and development. Collaboration with corporate partners can enhance these efforts. However, it’s crucial to balance associations’ needs for educational content and companies’...
While doing some sightseeing in Italy on a Trafalgar tour, we visited the Trevi Fountain. I’m sure there are companies involved in restoring and maintaining this world-famous landmark. Maybe some companies offer their services in-kind. However, we would consider it...
