You can have the best sponsorship benefits in the world … but if your association’s departments operate in silos, your program is probably underperforming. In Chapter 1 of my book ”Mastering Association Corporate Sponsorships”, I explain why internal...
Ever heard this at your association? “We’re a nonprofit. We shouldn’t be chasing sponsorship money.” It’s one of the most common myths—and one of the most limiting. Let’s be clear: Your nonprofit status is a tax designation, not a business model. It doesn’t mean...
10 years ago, we didn’t scroll TikTok for thought leadership or attend webinars in sweatpants. The world has changed—and your association’s approach to corporate sponsorships needs to keep up.Yet many associations are still selling booth space, banner ads, and logo...
Several association sponsorship directors have said that they require companies to purchase a booth in the exhibit hall if they are a sponsor. Their rationale? To fill the exhibit hall. This approach is akin to insisting that every patron entering a café to buy coffee...
I received an interesting response to my LinkedIn post suggesting that when associations are considering changes to their annual conference, they should get input from conference sponsors and year-long corporate partners An association executive messaged me, “We are...
Many associations sell conference sponsorships and à la carte sponsorships from a prospectus … a standard menu. Read Godin’s recent post and think about how his idea might change our “sales” process. 🚀 “ARE YOU PITCHING OR ARE YOU ASKING? “There are two...
