Bruce Rosenthal
Associates, LLC
Creating Successful Sponsorship Programs
Resources for associations and not-for-profit organizations
Articles / Papers
Successful sponsorship programs are based on well-thought-out strategies and business models.
Presentations
Partnership Professionals Network
What People Are Saying …
As we get near the end of your consulting project with us, I want to share what a delightful and educational process it has been. I readily admit to entering as a bit of a skeptic but am converted. Well done!
President & CEO, Business Association
I periodically share your information with my colleagues as it helps to educate them as well as validate my approach.
Corporate Relations Manager, Urgent Care Association
Your presentation style was memorable and helped reinforce the content. You emphasized the rationale of your recommendations on top of the specific tips you shared. It's great to have practical takeaways to begin implementing when you return home from a conference, and it's perhaps even more powerful to bring back a refreshed mindset.
Angela Lammers, CAE, CEO, Cetera ServicesBruce took charge of the design and practice of LeadingAge's new corporate partnership program, demonstrating constant innovation, intense creativity, and flexibility. In the subsequent years, he continued the evolution and transformation of the program to meet the evolving needs of corporate partners and the association.
Zachary Sikes, Former Senior Vice President of Business Development, LeadingAgeWhat I valued most in working with Bruce was his ability to transform corporate sponsors into ongoing corporate partnerships. For the corporations, the benefit was a strategic plan that would contribute to their long-term goals.
Sharon Hadary, Founding and Former Executive Director, Center for Women’s Business ResearchOne of the best moves I made was to hire Bruce Rosenthal Associates to review our corporate partnership program. Bruce expertly and comprehensively analyzed our program. He provided guidance and training as we launched our new program. As a result, not only has revenue increased, but so has partner satisfaction
Associate Executive Director, American Association of Collegiate Registrars and Admissions Officers
Your presentation style was memorable and helped reinforce the content. You emphasized the rationale of your recommendations on top of the specific tips you shared. It's great to have practical takeaways to begin implementing when you return home from a conference, and it's perhaps even more powerful to bring back a refreshed mindset.
Angela Lammers, CAE, CEO, Cetera ServicesI’ve read through many of the resources on the PPN website that have been very helpful.
Healthcare AssociationMy colleague and I left yesterday’s PPN meeting energized to jump-start our association’s corporate liaison program.
Healthcare AssociationThe meeting was useful and I can see how this group will continue to be a great resource.
Trade AssociationYour resources are outstanding. Thank you for taking a leadership role at this difficult time.
Business AssociationAll of your expert advice is greatly appreciated.
Event Planning Organization
Keep Up with the Blog
Data Tells Story about Barriers to Generating Sponsor Revenue
Competition for Sponsored Components at Conferences
Words Have Power When It Comes to Successful Sponsorships
What to do When Your Sponsors “Go Rogue”
What does Listening have to do with Sponsorship Success?
Do Sponsors Sell, Sell, Sell? Not Necessarily
Member Email Addresses for Sponsors?
The Tipping Point of Sponsorships
Bruce Rosenthal is a strategic advisor and consultant to associations and not-for-profit organizations, creating successful corporate sponsorship and partnership programs that increase revenue and add member/constituent value.