Articles / Papers

This selection of articles can be used as a road map for associations and not-for-profit organizations to ramp up sponsorship programs to increase revenue and member value.

Kick Off Your Q4 2023 by Learning 5 More Top Findings from Corporate Sponsor Interviews

In the Q3 2023 article, Bruce Rosenthal identified the top five findings from 100 sponsor interviews; Lori Zoss Kraska added insights. For Q4 we present five more interview findings.

Kick Off Your Q3 by Learning the Top 5 Findings From Corporate Sponsor Interviews

Bruce Rosenthal has identified the top five findings from 100 sponsor interviews. Lori Zoss Kraska adds valuable insights.

Kick Off Your Q2 2023 with These 4 Corporate Engagement Action Items

We’ve seen lists distributed the first week in January with titles like “23 Tips for 2023”. However, what happens after three months? How do you keep the momentum going?

“Buh Bye Bronze, Silver & Gold, We’re Adopting a New Year-Round Approach to Sponsorship”

Traditional à la carte, event-centric sponsorships are losing favor with some companies. There is potential for more revenue and member value with a year-round approach.

“Successful Association Sponsorships in the New Competitive Environment”

The corporate sponsorship paradigm has shifted: #1: associations are not “sole source”. #2: associations are not immune from competition. (See article on pg. 84.)

“Structuring Association Sponsorship Programs to Win”

It’s no longer a given that companies that sell to your members will sponsor your association.

Why Your Sponsorship Program Needs a Refresh

“As sponsors place more value on content and thought leadership offerings, associations must retool their sponsorship programs.”, according to an ASAE article.

“Content is King When Competing for Sponsors”

Offering sponsors content placement opportunities and providing performance metrics is a great way to add value for sponsors while delivering content members need.

How Associations Can Generate New Forms of Corporate Sponsorship

A new source of sponsorship revenue is emerging. Many companies have increased their desire to gain visibility and credibility for their CSR, DEI; and sustainability programs.

10 Steps to a Successful Corporate Sponsorship Program

The Academy of Medical-Surgical Nurses (AMSN) created a corporate partnership relationship with Medtronic that provides value for members and AMSN, as well as Medtronic.

Learning how to increase sponsorship revenue – in alignment with your organization’s mission – is critical for organizational success.