We had an excellent Tour Director on our trip with Trafalgar. She has been leading tours for 44 years. She has a wealth of expertise in Italian culture, history, architecture, politics, geography, education, agriculture, industry, transportation, health care,...
What did “surprise delights” on a tour of Italy teach me about enhancing sponsorship value? Our Trafalgar of Italy had many highlights …. superb tour director, excellent guides, historic buildings and fountains, UNESCO World Heritage Sites, VIP tours,...
An association’s top-tier corporate partners were invited to the VIP banquet at the association’s annual conference as a benefit. But the corporate partners didn’t get much value because there were 500 people at the banquet and the corporate partners were unlikely to...
Associations are eager to know if their corporate sponsorship programs are up-to-date and maximizing revenue. But there’s little benchmarking information available for sponsorship programs. Therefore, I put together this list of warning signs that your sponsorship...
Corporate sponsors often tell me they feel like they are taken for granted by associations. But, when I check in with the association’s staff, they say, “Really? We LOVE our sponsors!” This disconnect often comes down to communications and engagement. Here are a few...
Top 10 Best Quotes about my new book, “Mastering Association Corporate Sponsorships: How to Create Strategic Partnerships that Add Revenue and Member Value” 1️⃣ IMPORTANCE – “Bruce’s book is a game-changer for association leaders.” 2️⃣ PLAN – “Bruce charts a path for...
