May 5, 2023
Associations are achieving their non-dues revenue budget goals only half or one-third of the time. Non-dues Meeting Sponsorships achieve budget goals 48% of the time; Non-Dues Exhibits 39% of the time; and Non-Dues Advertising/Partnership only 35% of the time. These...
May 1, 2023
What to do when three companies want to sponsor the same component at the association’s annual conference? This question was posted on an ASAE listserv with an idea about auctioning off the lanyard sponsorship to the highest bidder. The value of lanyard sponsorships...
Mar 9, 2023
Words matter when it comes to organizations’ corporate relationships. I worked for an association CEO; we had a robust corporate partner program. The association CEO never called the companies “vendors”. He sometimes called them “sponsors” or “partners”. He...
Mar 9, 2023
A friend whispered to me, “do you know what some companies are doing? They’re not sponsoring or exhibiting at association conferences and expos. They’re registering as attendees, networking with clients and prospects during the day and hosting dinner meetings!” I...
Oct 20, 2022
“One of the most sincere forms of respect is actually listening to what another has to say.” – Bryant H. McGill This quote is excellent guidance for successful corporate sponsorships and partnerships. Gone are the days of Platinum/Gold/Silver/Bronze-level prospectuses...
Oct 19, 2022
One of the biggest concerns about corporate sponsors is …. if they’re given a platform, they’ll sell. if we let them present at a conference session or webinar, they’ll sell if we let them do focus groups, they’ll sell if we let them speak with our board...
