You can have the best sponsorship benefits in the world … but if your association’s departments operate in silos, your program is probably underperforming.

In Chapter 1 of my book ”Mastering Association Corporate Sponsorships”, I explain why internal structure—not just external interest—determines success.

Here’s the pattern I’ve seen:

• The conference department sells exhibit booths
• The marketing department sells advertising space
• The education department sells webinar sponsorships
• The public policy department sells white paper sponsorships
• And no one’s talking to each other

Departments often work in isolation—limiting your ability to offer comprehensive, high-value sponsorships.

What corporate partners want is a coordinated relationship, not scattered asks. What you need is alignment, not duplication.

Imagine the impact if your sponsorships reflected the full power of your association—not just one department.

f this sounds familiar, Chapter 1 will resonate deeply. It’s time to break the silos and build programs that scale.Ready to rethink your internal approach? More in the book.