Creating Thriving Associations by Mastering Sponsorships

NEW BOOK by Bruce Rosenthal

Corporate Partnership Expert

Bruce Rosenthal is a corporate sponsorships strategist dedicated to helping associations develop transformational sponsorship and partnership programs. These programs are designed to increase revenue, enhance member value, grow the association’s brand, fulfill the association’s mission, and ensure organizational sustainability.

“A timely must-read for all associations.”

“This book is well worth your time.”

“Finally! A book that gets sponsorship right.”

“This book is an essential resource.”

QUESTIONS ABOUT THE BOOK? CONTACT THE AUTHOR

WHAT’S INSIDE

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Part 1: The Why

Chapter 1 – Adapting to a Changing Landscape

Chapter 2 – Case Study: Association Launches New Corporate Program to Create Sustainable Value to Partners

Chapter 3 – How to Determine if Your Association is Sponsorship Ready

Chapter 4 – Marketing Agency Model: A New Business Approach that Opens Doors to Corporate Partnerships

Chapter 5 – Case Study: How an Association Transitioned from Sponsorships to Partnerships

Chapter 6 – The VALUE Framework

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Part 2: The How

Chapter 7 – Strong Foundations and Strategies

Chapter 8 – Craft Your Go-to-Market Strategy

Chapter 9 – Stewardship and Renewals

Chapter 10 – Measure Success and Adapt

Notify Me When the Book is Published!

Readers Will Have Access to Sponsorship Bonus Content

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Association Corporate Sponsorship Case Studies

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Association Corporate Sponsorship Program Self-Assessment

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Data and Information Gathering Guide for Sponsorship Program Development

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Corporate Sponsorship Program Guidelines

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Sample List of Benefits for Corporate Sponsors

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Guide for Corporate Sponsor Exploratory Meetings

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Sample Proposal Brief for Prospective Corporate Sponsors

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What people are saying about bruce’s book

“This isn’t just a book; it’s a roadmap for transforming transactional sponsorships into true partnerships that advance associations’ missions and deliver unparalleled value.” –Carey Goryl, MSW, CAE, CPRP, CEO, Association for Advancing Physician and Provider Recruitment

“Bruce speaks to a necessary organizational mindset for these strategies to work, making it a really useful group read to get everyone aligned.” –Arianna Rehak, CEO & Co-Founder, Matchbox

“Bruce offers a thoughtful and well-structured approach that feels like having a consultant at your fingertips.” –Dr. Tina DeNeen, Associate Director Education and Member Development, AACRO

“Mastering Association Corporate Sponsorships provides a framework and examples for association teams to lean into and apply.” –Sean Soth, Chairman, Leadership Advisory Board, Professionals for Association Revenue

“Bruce charts a path for modern partnerships and explains the ‘Why’ and ‘How’ to achieve association mission, member, and monetary goals. —Chris Gloede, CAE, Chief Consultant, Ricochet; Past CMO, American Bar Association

“If you care about trust, community, and building something that truly matters for your members and your sponsors, this book is your playbook.” –KiKi L’Italien, Editor-in-Chief, Association Chat; EVP, Big Red M

“Bruce’s insights and advice are actionable and applicable.”–Cecilia Sepp, CAE, ACNP, Principal & Founder, Rogue Tulips Consulting

“Bruce offers practical, no-fluff guidance that will help any association turn sponsorship into a serious revenue and relationship driver.” — Dr. Michael Tatonetti, CAE, CPP, Founder & CEO, Pricing for Associations

“As the competition increases for association ‘spend’ by sponsors and partners, this book is a timely must-read for all associations.” –Barbara J. Armentrout, CAE, Founder, BJA Solutions for Associations