Articles / Papers

This selection of articles can be used as a road map for associations and not-for-profit organizations to ramp up sponsorship programs to increase revenue and member value.

Member Engagement Is Everyone’s Business

As we compete for our members’ time, it’s imperative to get the whole organization involved in engaging members—even your sponsors!

Why Competitive Analysis Matters More Now

Competition is fierce for association sponsorships. Read this ASAE article to find out how conducting a competitive analysis can help keep your association a relevant sponsorship opportunity for companies.

Unlocking New Revenue Streams: Key Takeaways from 2024 ASAE Annual Meeting’s Non-Dues Revenue Sessions

Non-dues revenue for association growth was front-and-center at the 2024 ASAE Annual Meeting. Over 15 education sessions, 2 receptions, and numerous exhibitors examined the importance of non-dues revenue.

EDUCAUSE Launches New Corporate Program to Create More Strategic Engagements: New Model Designed to Provide More Sustainable Value to Partners

EDUCAUSE worked with JSB Partnership Consultants to develop and launch a corporate program to create strategic engagements and provide sustainable value to partners.

The Value of Conducting an Association Competitive Analysis

In today’s rapidly evolving landscape, associations face heightened competition and constrained resources. Find a path to survive, remain relevant, and thrive.

Kick Off Your Q3 2024 Avoid Costly Mistakes — Understand How Your Corporate Sponsors Make Decisions

Failing to know how your corporate supporters make funding decisions can be a costly mistake for associations.

The Unspoken Value of Association Sponsorships: Learning Content!

When associations’ staff and board are asked about the value of corporate sponsorships, they often say “money”. However, it’s about more than money. While associations need revenue, they also need learning content to fulfill members’ growing needs.

Successful Association Sponsorships in the New Competitive Environment

The corporate sponsorship paradigm has shifted: #1: associations are not “sole source”. #2: associations are not immune from competition. (See article on pg. 84.)

Why Your Sponsorship Program Needs a Refresh

“As sponsors place more value on content and thought leadership offerings, associations must retool their sponsorship programs.”, according to an ASAE article.

How to Scale Sponsored Content to Build a Recurring Non-Dues Revenue Stream

Sponsored content provides more value to sponsors and deepens member engagement.

Survey Reveals Sponsorship Challenges for Associations

Difficulty securing sponsors, reduced sponsorship spending, and challenges in identifying sponsorship opportunities were findings from recent survey. Solutions to these challenges are offered.

3 Reasons Why Your Sponsors Love Sponsored Content

Find out why sponsors are committed to investing in sponsored content opportunities and how your association can create a scalable program to grow non-dues revenue.

Content is King When Competing for Sponsors

Offering sponsors content placement opportunities and providing performance metrics is a great way to add value for sponsors while delivering content members need.

How Associations Can Generate New Forms of Corporate Sponsorship

A new source of sponsorship revenue is emerging. Many companies have increased their desire to gain visibility and credibility for their CSR, DEI; and sustainability programs.

Buh Bye Bronze, Silver & Gold, We’re Adopting a New Year-Round Approach to Sponsorship

Traditional à la carte, event-centric sponsorships are losing favor with some companies. There is potential for more revenue and member value with a year-round approach.

10 Steps to a Successful Corporate Sponsorship Program

The Academy of Medical-Surgical Nurses (AMSN) created a corporate partnership relationship with Medtronic that provides value for members and AMSN, as well as Medtronic.

Kicking Off Q1 2024: What Associations Should Know about their Sponsors – and Vice Versa

The New Year is a great time for associations and their corporate sponsors to get to know each other better.

Structuring Association Sponsorship Programs to Win

It’s no longer a given that companies that sell to your members will sponsor your association.

Learning how to increase sponsorship revenue – in alignment with your organization’s mission – is critical for organizational success.