Dec 29, 2023
What to do when three companies want to sponsor the same component at the association’s annual conference? This question was posted on ASAE Collaborate with an idea about auctioning off the lanyard sponsorship to the highest bidder. The value of lanyard sponsorships...
Dec 29, 2023
What are the 12 words that will create better relationships when you talk with your corporate sponsors and partners? “We’re not selling sponsorships today; let’s talk about your company’s marketing goals.” Here is the reaction I get when I begin conversations with...
Dec 29, 2023
Associations want sponsorships to be a “win” for the association and its members. However, association staff and boards are often concerned that corporate sponsors will overstep the boundaries or be too “salesy”. Resolutions to this dilemma are in my article, “A...
May 1, 2023
What to do when three companies want to sponsor the same component at the association’s annual conference? This question was posted on an ASAE listserv with an idea about auctioning off the lanyard sponsorship to the highest bidder. The value of lanyard sponsorships...
Mar 9, 2023
Words matter when it comes to organizations’ corporate relationships. I worked for an association CEO; we had a robust corporate partner program. The association CEO never called the companies “vendors”. He sometimes called them “sponsors” or “partners”. He...
