Ever heard this at your association?
“We’re a nonprofit. We shouldn’t be chasing sponsorship money.”

It’s one of the most common myths—and one of the most limiting.

Let’s be clear:
Your nonprofit status is a tax designation, not a business model. It doesn’t mean you’re not allowed to grow revenue, innovate, or work with corporate sponsors and partners in meaningful ways.

In Chapter 1 of my book, I dig into this mindset problem—because it’s one of the biggest barriers to launching successful corporate sponsorship programs.

When associations get past the fear of appearing “too commercial” with sponsors, they unlock:

• Expertise they don’t have in-house
• Content that members actually want
• New channels for engagement and relevance

I’ve seen associations break free of outdated thinking, bring departments out of silos, and embrace a strategic approach to partnerships that supports their mission—not threatens it.

Want to shift the narrative and future-proof your revenue model?

”Mastering Association Corporate Sponsorships” helps you reframe sponsorship as a value-driven strategy, not a necessary evil.