“This isn’t just a book; it’s a roadmap for transforming transactional sponsorships into true partnerships that advance associations’ missions and deliver unparalleled value.” –Carey Goryl, MSW, CAE, CPRP, CEO, Association for Advancing Physician and Provider Recruitment
“Bruce speaks to a necessary organizational mindset for these strategies to work, making it a really useful group read to get everyone aligned.” –Arianna Rehak, CEO & Co-Founder, Matchbox
“Bruce offers a thoughtful and well-structured approach that feels like having a consultant at your fingertips.” –Dr. Tina DeNeen, Associate Director Education and Member Development, AACRAO
“Mastering Association Corporate Sponsorships provides a framework and examples for association teams to lean into and apply.” –Sean Soth, Chairman, Leadership Advisory Board, Professionals for Association Revenue
“Bruce charts a path for modern partnerships and explains the ‘Why’ and ‘How’ to achieve association mission, member, and monetary goals. —Chris Gloede, CAE, Chief Consultant, Ricochet; Past CMO, American Bar Association
“If you care about trust, community, and building something that truly matters for your members and your sponsors, this book is your playbook.” –KiKi L’Italien, Association guru
“True to form, with a steadfastness to service as his purpose, Bruce delivers succinct and immediately useful ideas in his new book.” –Ginger Johnson, Chief Connecting Officer, Powered by Connection
“Bruce’s insights and advice are actionable and applicable.”–Cecilia Sepp, CAE, ACNP, Principal & Founder, Rogue Tulips Consulting
“Bruce offers practical, no-fluff guidance that will help any association turn sponsorship into a serious revenue and relationship driver.” — Dr. Michael Tatonetti, CAE, CPP, Founder & CEO, Pricing for Associations
“As the competition increases for association ‘spend’ by sponsors and partners, this book is a timely must-read for all associations.” –Barbara J. Armentrout, CAE, Founder, BJA Solutions for Associations
“Bruce has captured the fundamentals of why associations need to rethink their corporate sponsorships, providing advice and reframing that every association leader should read.” — Michael A. Butera, President & CEO, Association Activision, LLC
